As every year over the last ten years, Stéphane Vauché and his team were present at the 2016 edition of this show at the Eurexpo France centre in Lyon from 29 November to 2 December.
On this occasion, the group presented its new visual identity and its new communication message based on 3 powerful themes that have made the reputation of the Group: Experience - Innovation - Environment
The message was passed anyway, but that was before counting the 3D animation film projected in the booth, a virtual reality tool admirably developed by the Un zéro un company, which made a big impact at this trade fair.